Demand from companies for language learning resources to offer as benefits to their employees was at an all time high at the start of the pandemic. However, Duolingo did not have a way of making these purchases easy.
Seeing this as a huge opportunity, we ventured to create a way for companies to purchase subscriptions seamlessly.
The homepage is made to show the best of Duolingo without being overly intimidating. The interactive site includes detailed explanations of the business offering while providing fun moments of interaction (like animations) that help depressurize the purchase experience
Customers can purchase their subscriptions directly through the site — without having the speak to customer service at all.
This checkout experience ensures that customers do not have to wait for access and employees can start using Duolingo that same day.